Over the years we have learned a lot about what makes a good coach and a good team member here at Bjorn.

We’ve had our fair share of bad hires and our fair share of damn near fitness wizards come through our doors.

And in this time we’ve been watching carefully for what kind of personality traits seem to help the entire team — but also dramatically improve the chances our adventurers hit their goals.

So we came up with a code of conduct for our team to follow. Something that guides their decision making whenever they represent Bjorn as a whole. Every member of the team is required to sign it when they join. Every member of the team is held to it as a standard.

So here it is:

  • I will do what it takes
  • I will do it fast
  • I will be my own boss
  • I intend to grow at all costs
  • I am willing to cut the bullshit
  • I will operate with a beginner’s mindset
  • I will not complain to anyone
  • I will act as a team member and not as an independent operator